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Press Release

Dirty Rallysport Announces Innovative Tuning As Premier Partner for 2013 Season

Charleston, SC (July 7, 2013)

Innovative Tuning has announced today that it will partner with Dirty Rallysport to promote Innovative's motorsport preparation and tuning services within the rally community. President of Innovative Tuning, Mike McGinnis stated, "We were impressed with the team's overall win at Rally West Virginia last year and we're confident that provided solid, reliable equipment, they can not only take event wins, they can take the overall win in the Championship. We feel that our engine building and race preparation services are essential to their success." Innovative Tuning will be building a brand-new powerplant for the team’s car, as well as proving all tuning services for the team for the remainder of the 2013 NASA Rally Sport Atlantic Rally Cup (ARC) season.

Dirty Rallysport, comprised of driver/owner Eric Wages, and co-driver Sarah Montplaisir, scored 2nd overall in the 2012 ARC in the All-Wheel Drive class in their Subaru WRX. It was a hard fought second place; In the last calendar year, the car had gone through three complete engines from another supplier forcing the the duo to miss out on the first two events of the 2013 ARC, including the Sandblast Rally, the team's home event, based in Cheraw, SC.

Wages added, "The number and frequency engine failures we were seeing was simply not acceptable or sustainable. We owe it to our fans and sponsors to do everything we can to not just make it to events, but to finish well, so we had to dramatically change how we approached our involvement with our suppliers and vendors." Wages continued, “I was thoroughly impressed Innovative’s solid engineering principles behind their engine builds, much of it due to following Six Sigma practices, and it was clear that Mike and his team are up to providing the tools to get us on the top of the podium!”

Next event for the Dirty Rallysport WRX will be Rally West Virginia, the third round of NASA Rally Sport's Atlantic Rally Cup Championship. Rally West Virginia, based out of the resort town of Snowshoe, is a challenging rally full of long, cliff-side roads, large elevation changes, and nearly 50 night-time stage miles.

About Innovative Tuning
Innovative Tuning was founded in 2004 to supply newcomers to die hard enthusiasts with the parts, service, tuning and knowledge necessary to take their street or race vehicle’s performance to the next level. Innovative Tuning can provide a variety of in-house, trackside, or street tuning for your vehicle at its Buffalo, NY location, or for those who are too far away to make the trip to our shop, Innovative Tuning offers out of area tuning by the day and half day depending on distance.


Media Contact: Eric Wages /
*More information on Innovative Tuning is available on:
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Photo of car on stage, photo credit Ben James:
Team Logo:
Photo of Innovative Tuning engine build: